Rediscover the Magic of Film, without the Film.
Rediscover the Magic of Film, without the Film.
Meet Keepsake - the digital camera with a film soul. Created for those who cherish the charm of film photography but seek a hassle free experience, Keepsake brings the magic of film into the digital age.
Capture, Create, Share: Memories for Life
Capture, Create, Share: Memories for Life
Capture, Create, Share: Memories for Life
Capture, Create, Share: Memories for Life
Challenges & Goals
Personas
How can we create special experiences to share memories with our loved ones?
How can we preserve the nostalgia of a film camera, while integrating the benefits of a digital camera?
User Analysis
Journey Map Film
Pain Points
Users want…
…nostalgic aesthetic
…affordability
…portable & stylish
…user-friendly features
…authentic film experience
Challenges & Goals
How can we create special experiences to share memories with our loved ones?
How can we preserve the nostalgia of a film camera, while integrating the benefits of a digital camera?
Beginner Photographer who takes pictures for experience of sharing memories.
Beginner Photographer who takes pictures for experience of sharing memories.
…nostalgic aesthetic
…affordability
…portable & stylish
…user-friendly features
…authentic film experience
Target Audience
16 - 22
Years Old
Users want…
…nostalgic aesthetic
…affordability
…portable & stylish
…user-friendly features
…authentic film experience
Beginner Photographer who takes pictures for experience of sharing memories.
Target Audience
16 - 22
Years Old
Personas
User Analysis
Julia Hopes 21
Freshman in College
Concerns
Complication of Use
Hassle of Understanding Use
High Maintenance Price
Julia is a Freshman in College and was recently gifted
a disposable film camera by her boyfriend. She likes
taking pictures on it, but find a few features of the
film camera uncomfortable.
Nelson Graham 16
High School Student
Concerns
Expensive to purchase
Complication of Use
Unorganized Photos
Nelson, an outgoing high school student, loves
spending time with friends and family. He enjoys
capturing life's special moments and is seeking a
fun and affordable digital camera to do so.
Nelson Graham 16
High School Student
Concerns
Expensive to purchase
Complication of Use
Unorganized Photos
Nelson, an outgoing high school student, loves
spending time with friends and family. He enjoys
capturing life's special moments and is seeking a
fun and affordable digital camera to do so.
Journey Map Digital Camera
Journey Map Film
Journey Map Film
High Cost
Complex Development
Limited Storage
Unpredictable Results
Film
Upfront Cost
Organization Issues
Data Lost Risk
Learning Curve
Digital
Concept Design
Journey Map Digital Camera
Pain Points
High Cost
Complex Development
Limited Storage
Unpredictable Results
Film
Upfront Cost
Organization Issues
Data Lost Risk
Learning Curve
Digital
How Might We…
…blend film & digital photography?
…simplify the camera's workflow?
…make the camera affordable?
…automate photo organization?
…streamline image transfer?
Journey Map Digital Camera
Pain Points
Film
High Cost
Complex Development
Limited Storage
Unpredictable Results
Digital
Upfront Cost
Organization Issues
Data Lost Risk
Learning Curve
How Might We…
…blend film & digital photography?
…simplify the camera's workflow?
…make the camera affordable?
…automate photo organization?
…streamline image transfer?
Concept Design
How Might We…
…blend film & digital photography?
…simplify the camera's workflow?
…make the camera affordable?
…automate photo organization?
…streamline image transfer?
Brainstorming
This is a brainstorm of the physical product of the camera.
There are 3 key points: compact size, unique design, simple use.
This is a brainstorm of the physical product of the camera.
There are 3 key points: compact size, unique design, simple use.
App Map
Wireframes
Keepsake
Keepsake. blends the classic feel of a digital-film camera with a slick, user-friendly design and syncs up with your personal app to make capturing, journaling, and sharing your moments not just easier, but a whole lot more fun.
Wireframes
Keepsake
Keepsake. blends the classic feel of a digital-film camera with a slick, user-friendly design and syncs up with your personal app to make capturing, journaling, and sharing your moments not just easier, but a whole lot more fun.
Physical Design
SLIDABLE FLASH
SLIDABLE FLASH
Physical Design
Step 2
Capture your new memory
Capture the special moment you share with friends and family. The image will automatically transfer to your phone once it's taken.
Step 3
Watch your photo develop
Open your album, where your photos are organized by different types of film.. Watch your photos *develop* slowly as the time ticks by.
Step 4
Your own personalized diary
Add your journal to the personalized diary where Images automatically upload to. Vie all of your memories in a collage organized by date.
Step 5
Share your memories
Create a shared album and share with your friends and family. View everyone's unique photos and comments in each album.
Reflection on this Project
With additional time, I would have prioritized prototype testing to gather user feedback and make informed improvements to the physical and interactive design, enhancing the overall user experience. I would have also focused on refining the interface where the camera connects to the phone for sending images, ensuring a seamless and intuitive process.
Additionally, creating a physical model would have provided a tangible platform for testing key features and iterating based on real-world user interactions.
SLIDABLE FLASH
Step 1: Choose your film
The first step is the user choosing the type of film they want to use to capture their photo. The camera provides a limited number of "films" per week.
Step 1: Choose your film
The first step is the user choosing the type of film they want to use to capture their photo. The camera provides a limited number of "films" per week.
Step 2: Capture your new memory
Capture the special moment you share with friends and family. The image will automatically transfer to your phone once it's taken.
Step 2: Capture your new memory
Capture the special moment you share with friends and family. The image will automatically transfer to your phone once it's taken.
Step 3
Watch your photos develop
Step 3
Watch your
photos develop
Open your album, where your photos are organized by different types of film.. Watch your photos *develop* slowly as the time ticks by.
Open your album, where your photos are organized by different types of film.. Watch your photos *develop* slowly as the time ticks by.
Step 4
Your own personalized diary
Step 4
Your own
personalized diary
Add your journal to the personalized diary where Images automatically upload to. Vie all of your memories in a collage organized by date.
Add your journal to the personalized diary where Images automatically upload to. Vie all of your memories in a collage organized by date.
Step 5
Share your memories
Step 5
Share your
memories