Crayola Pop Up: Reimagining Crayola for Adults
This project reimagines Crayola, elevating the classic Crayola brand to appeal to a broader demographic and align with contemporary trends. It also is to adapt the nostalgia of traditional art tools with newer technology.
This goal is to create an immersive experience that extends Crayola's reach beyond children, referring the brand's image through the Pop-up experience.
Exploring Crayola
Crayola is globally recognized as a premier toy brand, specializing in art supplies and toys designed for children. While its product enjoy widespread popularity among its target demographic, opportunities for teens and young adults to engage with Crayola become limited once they reach a certain age.
Design Opportunities
Older Target Audience
There is an opportunity to broaden the demographic by targeting teens and young adults, expanding beyond the traditional children-centric focus.
.
Mascot Redesign
The pre-existing mascot appeals to a limited younger audience due to it's design, lacking the wide-reaching "cuteness" factor critical for boosting brand sales and leaving a memorable impression
.
Expand the Market
Crayola aims to broaden it's international reach by 2027. This strategy could include exploring East Asian countries as initial market research
.
Design Choice Research: Pop-Up Stores
Based on South Korean Statistics
45%
of Generation Z Koreans say they have visited a pop-up store before
Based on South Korean Statistics
97.2%
of people visit at least 1 pop-up one out of the fives times they go out.
Why do Markets use Pop-Ups?
Product promotion
Provide customers a unique experience
Experience brand's philosophy
Increase exposure and trace of memory
Why do People visit Pop-ups?
The new unique temporary playground
Exclusive, immersive experiences catered to special interests
Fandoms engaging with favorite brands
The Crayola Pop Up Store
YOYO
The new mascot of Crayola.
YOYO is an alien that comes from planet Yola, and he is briefly visiting earth to take you to visit his home "Planet Yola".
He aims to unleash the inner-child and creativity in every teenage and young adult.
Time to visit Planet Yola!
This Pop-Up concept transports visitors to the amazing world of Planet Yola. Each room is designed to immerse visitors into a unique universe, reigniting their childhood creativity through experiential encounters.
01 The Planet of Creativity
Walk into the room, choose a crayon of your liking, and unleash your imagination. Add your own unique colors to the giant canvas of Planet Yola on the wall.
The image on the wall is and AI-generated image, created by inputing prompts to DALL-E such as "Dreamscape Crayola planet in black and white mosaic".
02 Feel, Touch, Smell, and See
Step into the realm of Planet Yola, not just a canvas on the wall, but the entire world.
Engage with the artifacts and capture the moment of your visit to the planet. Creativity is ageless and fun.
The purpose of this room serves as a marketing tool, encouraging visitors to take images and upload it on social media to attract more customers.
03 Create a New Version of Youself
Say hello to your Planet Yola alter ego. Explore your inner self with the photobooth and capture your unique essence. Let your creativity run wild and create a new you.
AI technology transforms the photo taken int he photo booth to personalized coloring pages. Nearby desks offer Crayola products for trial; potentially encouraging purchases
04 In Memories of Planet Yola
The gateway to bringing a piece of Planet Yola back to your world, preserving the memories forever. Keep a Part of Planet Yola with you. We wish you a safe journey back to Planet Earth! See you again.
The gift shop, selling all products displayed and Yola souvenir's, serves as the pop-up store's primary revenue source.
The Full Layout
Room 1
Room 4
Room 2
Enter
Exit
Room 3
Crayola Pop-Up Reimagining Crayola for Adults
This project reimagines Crayola, elevating the classic Crayola brand to appeal to a broader demographic and align with contemporary trends. It also is to adapt the nostalgia of traditional art tools with newer technology.
This goal is to create an immersive experience that extends Crayola's reach beyond children, referring the brand's image through the Pop-up experience.
Exploring Crayola
Crayola is globally recognized as a premier toy brand, specializing in art supplies and toys designed for children. While its product enjoy widespread popularity among its target demographic, opportunities for teens and young adults to engage with Crayola become limited once they reach a certain age.
Design Opportunities
Older Target Audience
There is an opportunity to broaden the demographic by targeting teens and young adults, expanding beyond the traditional children-centric focus.
.
Mascot Redesign
The pre-existing mascot appeals to a limited younger audience due to it's design, lacking the wide-reaching "cuteness" factor critical for boosting brand sales and leaving a memorable impression
.
Older Target Audience
Expand the Market
Crayola aims to broaden it's international reach by 2027. This strategy could include exploring East Asian countries as initial market research
.
Design Choice Research : Pop-Up Stores
Based on South Korean Statistics
45%
of Generation Z Koreans say they have visited a pop-up store before
Based on South Korean Statistics
97.2%
of people visit at least 1 pop-up one out of the fives times they go out.
Why do Markets use Pop-Ups?
Product promotion
Provide customers a unique experience
Experience brand's philosophy
Increase exposure and trace of memory
Why do People visit Pop-ups?
The new unique temporary playground
Exclusive, immersive experiences catered to special interests
Fandoms engaging with favorite brands
The Crayola Pop-Up Store
YOYO
The new mascot of Crayola.
YOYO is an alien that comes from planet Yola, and he is briefly visitingg earch to take you to visit his home "Planet Yola".
YOYO is an alien that comes from planet Yola, and he is briefly visiting earth to take you to visit his home "Planet Yola".
He aims to unleash the inner-child and creativity in every teenage and young adult.
Time to visit Planet Yola!
This Pop-Up concept transports visitors to the amazing world of Planet Yola. Each room is designed to immerse visitors into a unique universe, reigniting their childhood creativity through experiential encounters.
01 The Planet of Creativity
Walk into the room, choose a crayon of your liking, and unleash your imagination. Add your own unique colors to the giant canvas of Planet Yola on the wall.
The image on the wall is and AI-generated image, created by inputing prompts to DALL-E such as "Dreamscape Crayola planet in black and white mosaic".
02 Feel, Touch, Smell, and See
Step into the realm of Planet Yola, not just a canvas on the wall, but the entire world.
Engage with the artifacts and capture the moment of your visit to the planet. Creativity is ageless and fun.
The purpose of this room serves as a marketing tool, encouraging visitors to take images and upload it on social media to attract more customers.
03 Create a New Version of Youself
Say hello to your Planet Yola alter ego. Explore your inner self with the photobooth and capture your unique essence. Let your creativity run wild and create a new you.
AI technology transforms the photo taken int he photo booth to personalized coloring pages. Nearby desks offer Crayola products for trial; potentially encouraging purchases
Outside the photo both are desks that contain crayola products. The AI generated image, creates a coloring page version of the visitor.
04 In Memories of Planet Yola
The gateway to bringing a piece of Planet Yola back to your world, preserving the memories forever. Keep a Part of Planet Yola with you. We wish you a safe journey back to Planet Earth! See you again.
The gift shop, selling all products displayed and Yola souvenir's, serves as the pop-up store's primary revenue source.
The Full Picture
The Full Layout
Room 1
Room 4
Room 2
Enter
Exit
Room 3
Crayola Pop-Up Reimagining Crayola for Adults
This project reimagines Crayola, elevating the classic Crayola brand to appeal to a broader demographic and align with contemporary trends. It also is to adapt the nostalgia of traditional art tools with newer technology.
This goal is to create an immersive experience that extends Crayola's reach beyond children, referring the brand's image through the Pop-up experience.
Exploring Crayola
Crayola is globally recognized as a premier toy brand, specializing in art supplies and toys designed for children. While its product enjoy widespread popularity among its target demographic, opportunities for teens and young adults to engage with Crayola become limited once they reach a certain age.
Design Opportunities
Older Target Audience
There is an opportunity to broaden the demographic by targeting teens and young adults, expanding beyond the traditional children-centric focus.
.
Mascot Redesign
The pre-existing mascot appeals to a limited younger audience due to it's design, lacking the wide-reaching "cuteness" factor critical for boosting brand sales and leaving a memorable impression
.
Expand the Market
Crayola aims to broaden it's international reach by 2027. This strategy could include exploring East Asian countries as initial market research
.
Design Choice Research : Pop-Up Stores
Based on South Korean Statistics
45%
of Generation Z Koreans say they have visited a pop-up store before
Based on South Korean Statistics
97.2%
of people visit at least 1 pop-up one out of the fives times they go out.
Why do Markets use Pop-Ups?
Product promotion
Provide customers a unique experience
Experience brand's philosophy
Increase exposure and trace of memory
Why do People visit Pop-ups?
The new unique temporary playground
Exclusive, immersive experiences catered to special interests
Fandoms engaging with favorite brands
The Crayola Pop-Up Store
YOYO
The new mascot of Crayola.
YOYO is an alien that comes from planet Yola, and he is briefly visiting earth to take you to visit his home "Planet Yola".
He aims to unleash the inner-child and creativity in every teenage and young adult.
Time to visit Planet Yola!
This Pop-Up concept transports visitors to the amazing world of Planet Yola. Each room is designed to immerse visitors into a unique universe, reigniting their childhood creativity through experiential encounters.
01 The Planet of Creativity
Walk into the room, choose a crayon of your liking, and unleash your imagination. Add your own unique colors to the giant canvas of Planet Yola on the wall.
The image on the wall is and AI-generated image, created by inputing prompts to DALL-E such as "Dreamscape Crayola planet in black and white mosaic".
02 Feel, Touch, Smell, and See
Step into the realm of Planet Yola, not just a canvas on the wall, but the entire world.
Engage with the artifacts and capture the moment of your visit to the planet. Creativity is ageless and fun.
The purpose of this room serves as a marketing tool, encouraging visitors to take images and upload it on social media to attract more customers.
03 Create a New Version of Youself
Say hello to your Planet Yola alter ego. Explore your inner self with the photobooth and capture your unique essence. Let your creativity run wild and create a new you.
AI technology transforms the photo taken int he photo booth to personalized coloring pages. Nearby desks offer Crayola products for trial; potentially encouraging purchases
Outside the photo both are desks that contain crayola products. The AI generated image, creates a coloring page version of the visitor.
04 In Memories of Planet Yola
The gateway to bringing a piece of Planet Yola back to your world, preserving the memories forever. Keep a Part of Planet Yola with you. We wish you a safe journey back to Planet Earth! See you again.
The gift shop, selling all products displayed and Yola souvenir's, serves as the pop-up store's primary revenue source.
The Full Layout
Room 1
Room 4
Room 2
Enter
Exit
Room 3